HELLO. Design for me is a continual process of observation and reflection. It can change the way we live and the way we think. It doesn’t just result in a physical object. Design is a holistic concept resulting in long-term changes.

I am constantly drawing inspiration from the societies I live in, the surroundings I experience, the people I meet, and the things I do in my everyday life. My name is Anastasiya Koshcheeva. I was born and raised in Krasnoyarsk, Siberia. In 2006 I made Germany my second home.

My creative process starts with the material. I explore each material’s unique potential, aesthetic features, and haptic qualities in an experimental way and turn my insights into design concepts. My work is characterized by the combination of contrasting textures, colours, and skills. I create products with character that have a story and tell it through the design.

Already since 2012 I’m passionate about birch bark. My current mission is to turn a decade old Siberian handcraft, that I know from my childhood into contemporary design and to establish birch bark as a new renewable raw material.

I work as a freelance designer, creative director and CEO of MOYA and Weisswald, I’ve founded 2018 and 2020 in Berlin, commuting between Berlin, Moscow and Tomsk.

AWARDS

Nature Art | Prize for sustainable aesthetics by Lions Club Berlin – Preußen von Humboldt | November 2023

Dezeen Award | Longlisted, 2022

ICFF Editors Award | Best Booth, Eco Solidarity, May 2022

Etsy Design Award | Finalist, 2021

EXIST | Business Startup Grant, Funded by the Federal Ministry of Economy and Energy, following a decision of the German Bundestag and ESF – European Social Fund-Germany| Stipendiary, 2018-2019

Female Entrepreneurs of the Future 2019 | Winner „From offline to online“ | 2019

Digital Female Leader Award 2019, Lifestyle | Nominee, 2019

German Design Award 2018 | Nominee, 2018

Ambiente Talents 2018 | Selected, 2018

Creators Community by Formland 2018 | Nominee, 2018

Designpreis Brandenburg 2017 | Newcomer, 3 Place, 2017

Berliner Volksbank Grant | Applied Arts 2016

6. International Marianne Brandt Contest | Poesie des Funktionalen, Material Effects | Product Category, 2nd Place, 2016

DMY New Talents Competition 2016 | Winners, 2016

Materialica Design + Technology Student Award 2014 | Honorable Mention, 2014 

Salone Satellite Worldwide Moscow | 2nd Place, 2014

SELECTED PUBLICATIONS / FEATURED IN

„Die Rohstoff Revolution“ on ZDF and ARTE | February 2021

Süddeutsche Zeitung | „Baum im Raum“ | August 2019

Frankfurter Allgemeine Sonntagszeitung / „Weist Wasser ab, zieht Blicke an“ | January 2020

Please follow the link  for more.

TALKS & WORKSHOPS

Hochschule Anhalt – Handwerk und Design. Von der Idee zum Unternehmen | Dessau, June 2023

Näver, det beresta materialet | Birch Bark & Design Workshop, Göteborg, November 2022

Wanted Design Manhattan – Eco Solidarity | Doing it!, New York, May 2022

HAWK Design am Mittwoch – Von der Idee zum Unternehmen | Berlin,May 2021

Interzum @home, green smart materials | Köln,May 2021

Berliner Unternehmerinnentag | Berlin,February 2021

Siberian Industrial Design Days | Siberian Handicraft Traditions in Contemporary Design, Talks Tomsk | June 2018

Goethe Institut Novosibirsk | New Olds | Traditions and Innovations in Design, Talks  Novosibirsk | March 2018

Designtage Brandenburg | Nachhaltige Design-Konzepte, Birkenrinde neu entdecken | Potsdam |October 2017

Traditions and Contemporary Design | Moscow Design Museum, Moscow, | August 2017

Munich Creative Business Week | IHM | Handwerk on Stage Munich | February 2016

Youth Startups in Greater Europe | Panel discussion Berlin | April 2017

TEACHING

Goethe Institut New York | Design Workshop with the German School Brooklyn, May 2022

Novosibirsk State Academy of Architecture and Fine Arts | Design and Entrepreneurship, Lecture Novosibirsk | March 2018

EDUCATION

2014-2016 Potsdam University of Applied Sciences | Design, Master of Arts 

2008-2014 Coburg University of Applied Sciences and Arts | Integrated Product Design, Bachelor of Arts

EXHIBITIONS

2022

Wanted Design – ECO SOLIDARITY | New York, May 2022

2021

ORNARIS | Bern, August 22nd – 24th 2021

ECO SOLIDARITY | Online-Exhibition | June 15th – August 15th 2021

HAWK Design am Mittwoch | May 2021

Interzum @home, green smart materials | May 2021

Berliner Unternehmerinnentag | February 2021

2020

Trendset | Munich, 5.01-7.01.2020

Ambiente | Frankfurt am Main, 7.02-11.02.2020

2019

Maison & Objet | Paris, 18.01-22.01.2019

Ambiente | Frankfurt am Main, 8.02-12.02.2019

Trofejas | Berlin, 15.02.2019

Blickfang | Stuttgart, 15.03-17.03.2019

Echt – Modern Craft | Berlin 5.04-7.04.2019

Milan Design Week | Milan, 9.04-14.04.2019

BUGA 2019 | Materials Labyrinth | Heilbronn, 17.4-6.10.2019

International Horticultural Exhibition 2019 | German Pavilion | Beijing, 29.04 – 7.10.2019

ORNARIS | Bern, 18.08-20.08.2019

KunstKontor | Würzburg, 25.10-27.10.2019

M.19 | Historische Villa Metzler | Frankfurt am Main, 15.11-17.11.2019

Zeughausmesse | Berlin, 5.12-8.12.2019

2018

Maison & Objet | Now Design! | Hall 7, Stand C184 Paris, 19.01-23.01.2018

Formland | Creators Community | Hall E, Stand 4261, Herning, Denmark 1.02-4.02.2018

Ambiente | Talents | Hall11, Level 0, Stand H10 Frankfurt am Main, 9-13.2.2018

Life on Sundays | Trendzone Formland | Hall D, Herning, Denmark 1.02-4.02.2018

IMM | Smart home Cologne, 15.01-21.01.2018

Trends & Traditions | Holmris | Copenhagen 15.03.2018

Blickfang Stuttgart | Kultur- und Kongresszentrum Liederhalle Stuttgart, 16.03-18.03.2018

Trofejas | Berlin 8.03-22.03.2018

Echt | Villa Elisabeth Berlin, 23.03-25.03.2018

Zeughausmesse | Berlin, 6.12-9.12.2018

‚Von‘ Galery | Berlin, 25.01-30.04.2018

Handwerksforum Hannover | Junge Talente Hannover 24.3-28.4.2018

New Olds | Goethe Institut Novosibirsk | Exhibition, Talk, Workshop  Novosibirsk 9.02-27.03.2018

2017

Zeughausmesse | Berlin, 7.12-10.12.2017

Pamono & aptm | Origin Stories, Berlin 17-19.11.2017

FSB | Materials Show by Haute Innovation, Cologne, 7-10.11.2017

Craftstil | Der Manufakturmarkt im Stilwerk Hamburg, 3.11-5.11.2017 

Blickfang Wien | MAK Wien, 27.10-29.10.2017

Designpreis Brandenburg | Kunstraum Potsdam, 13.10-15.10

Designtage Brandenburg | Designmarkt SchinkelhallePotsdam, 13.10-15.10.2017

CCA ZARYA | Vladivostok, 19.04 – 17.09.2017

Feinwerk | Fulda, 6.10-8.10.2017

New Olds: Classics and Innovations in Design | Moscow Design Museum, Goethe Institut, IFA Moscow 28.06-29.08.2017

Archmoscow | Top 30: best products of russian product designers, Moscow, 24.05-28.05.2017

20 Years Salone Satellite | Salone Internazionale del Mobile Milan, 4-25 april 2017

Interzum | Interzum inspires by Dear Agency, Stilwerk Cologne, 16.05-19.05.2017

Interzum | Circular Thinking | Haute Innovation Cologne, 16.05-19.05.2017

2016

6. International Marianne Brandt Contest | Material Effects | Industriemuseum Chemnitz Chemnitz, october 2016 – january 2017

Zeughausmesse Berlin, december 2016

Winterdorf | Arena Badeschiffareal Berlin, november / december 2016

Orgatec 2016 | Smart Office Materials | Haute Innovation Cologne, october 2016

Subcontractor 2016 | Smart Office Materials | Haute Innovation Cologne, november 2016

DMY | New Talent Competition 2016 | Winners Berlin, june 2016

Coburger Designtage Coburg, may-june 2016

Munich Creative Business Week | Startup | Creative Demo Night Munich, february 2016

Stockholm Furniture & Light Fair 2016 | Greenhouse Stockholm, february 2016

PITTI IMMAGINE | Pittyfilatti | Materiality Florence, january 2016

Maison & Objet 2016 | Inspirations | WILD Paris, january 2016

ARCHITECT@WORK | Raumprobe | VOLL.HOLZ München, Düsseldorf, Copenhagen, Berlin, Stuttgart

2015

Naturalist | Russian Design | IZBA project St.Petersburg, october – november, 2015

Craftup | Siberian Design Saint-Petersburg, october 2015

Trends meet Friends | Schreinerei Mayr | Wohlfühlhaus Ingolstadt, november 2015

ARCHITECT@WORK | Raumprobe | VOLL.HOLZ München, october 2015

London Design Festival | Mint | Twisting Tradition London, september 2015

Paris Design Week | Collective 1992 | Designporn1992 Russia Edition Paris, september 2015

Materialis | Unikate – Individuelle Materialien und Technologien Berlin, june 2015

Berlin Design Night 2015 | Materialis | Unikate – individuelle Materialien und Technologien Berlin, june 15, 2015

Selected | Designmonat Graz 2015 Graz, may 2015

New from Coburg | Coburger Designtage Coburg, may 2015

Salone Satellite 6 | Salone Internazionale del Mobile Milan, april 2015

2014

Designtage Brandenburg | formHOLZ Potsdam, november 2014

Orgatec | Smart Office Materials Cologne, october 2014

Materialica Munich, october 2014

iSaloni WW | Salone Satellite WW Moscow, october 2014

Predmet | Modern russian design in historical Interiors Moscow, september 2014

DMY Berlin, may 2014

Earlier

Tie Coburg, February 2013

Munich Creative Business Week | Home Heroes Munich, february 2012

Designtage Coburg Coburg, may 2010

Photo credits: Natasha Lipchanskaya